To ensure the Coffee stays fresh and flavourful, adhere to these storage guidelines: Purchase whole beans and grind them just before brewing to preserve the coffee's aromatic and taste qualities. Store the beans in a cool, dark place to shield them from heat, light, moisture, and oxygen, all of which can compromise quality. It's advisable to use airtight containers or vacuum-canisters for storage. Contrary to common belief, refraining from freezing the coffee is recommended, as freezing can lead to moisture condensation on the beans, negatively impacting flavour. Instead, aim to consume the coffee within a month of roasting to enjoy the optimal experience.